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American International Group (AIG) declined to comment to PRWeek on the buzz earlier this week concerning its relationships with a number of PR firms, including Kekst & Company.
After the blog item posted, PRWeek spoke with Christina Pretto, AIG’s VP of corporate media relations, who clarified the company’s partnership with Kekst, saying the relationship isn’t new, that “AIG has worked with Kekst for years on M&A transactions.” Pretto declined to comment further.
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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