Filed under: Arts & Entertainment, Mobile Marketing, Social Media
Author: Kimberly Maul
Following up on my article about The Salvation Army’s digital initiatives for the “red kettle” season, the organization partnered with Seattle-based mobile media company Melodeo to launch a Christmas music iPhone application. The application allows users to pay $2.99 to unlimited access to holiday music and all proceeds will benefit the “Red Kettle” campaign.
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Tags:iPhone, Melodeo, Salvation Army