This week’s media analysis examines CBS’ foray into prime time with an 8 pm broadcast of its Evening News with Katie Couric tonight. The network contends this is a one-time event to attract new viewers to its 6:30 pm broadcast, but most people I spoke with wondered if this would work. Among those not featured in the analysis is Judy Muller, an associate professor also at the USC’s Annenberg School of Communication. She believes time slots are irrelevant anyway, given the many TV recording tools and the Web.
“Networks scrambling for a lot of eyeballs at a certain time are fighting a losing battle,” she says. “What they’ve got to do is find content that gets a lot of eyeballs.”