Google announced this week that it’s FINALLY for YouTube videos. Just what users have been waiting for! The ads will run on the bottom fifth of the video that a user plays, resembling news feeds on the bottom of screens. Users can either click the ad to see a fuller version, or click to make it go away.
Nobody except Google shareholders are really clamoring for more ads, but this move was inevitable ever since Google bought YouTube for a hefty $1.65 billion. As one analyst told the New York Times:
“Today, YouTube is a sunk cost for Google,” said Darren Aftahi, a securities analyst with ThinkEquity Partners. “If they can couple the proper advertising with the proper content, there is a tremendous opportunity for the company.”