The Cycle

Jobs steps down

Steve Jobs is taking a leave of absence from Apple until June, citing health reasons. According to media , Jobs sent a letter to Apple employees today saying his health issues are “more complex than I originally thought.” In the letter, Jobs also points out that speculation about his health has increasingly become a media distraction.

In order to take myself out of the limelight and focus on my health, and to allow everyone at Apple to focus on delivering extraordinary products, I have decided to take a medical leave of absence until the end of June.

Steve Dowling, director of corporate PR at Apple, did not immediately return calls on the impact this will have on Apple’s PR strategy.

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