The Cycle

Season of the acquisition?

Famously independent creative shop Naked Communications has sold to Photon Group, according to . While the shop apparently had many suitors, Naked went with Australia-based Photon because it felt the holding company would not try to integrate it with other firms. It would, essentially, let Naked be Naked. Could similar proposals from hands-off parent companies lead to some surprising acquisitions in the PR space?

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