» Twitter - The Cycle - PRWeek Blogs

Posted April 13, 2009

PepsiCo and Porter Novelli joined forces earlier this month to host a Twitter party discussing the latest trends. The April 1 event brought together 100 of Pepsi’s top communicators, as well as social media experts Peter Shankman, Stephanie Agresta, and Maury Postal. It was run by PN’s Marian Salzman.

The discussion reportedly generated over 1,400 tweets with topics including the use of social media in marketing.

“The goal of the event [was] twofold,” writes Bonin Bough, global director of social media at PepsiCo. “First is to send the message that PepsiCo is here to support, enable and participate within the social media space, and the second goal was to hear what the world had to say about global trends.”

Still trying to figure out what the hub-bub is about the Twitter? Check out this from PRWeek and a story from

Pepsi goes red in China
As part of a new marketing campaign in China to support the country's national sports teams, Pepsi h...
Meta mention averted
I was going to Twitter how we've just put up a story about how Twitter can aid relief organizations ...
Yahoo joined the Twitter conversation this week. Its first Tweet, posted February 9, admits joining ...

Filed under: Events, New Media, Technology

Tags:Pepsi, Porter Novelli,

Posted April 10, 2009

Who’s winning on Twitter in the political sphere? Left or right? One blogger on the right’s use of to build a conservative movement on the microblogging site.

Much of the chatter in the media has been that the left, via its awe-inspiring, marathon-length successful campaign for Barack Obama has spawned the first tech presidency. But Blog P.I.’s William Beutler of New Media Strategies argues the right is harnessing at least one channel better - Twitter.

These new conservative projects are often built around Twitter itself. Sometimes this results in really annoying tweets, but at this point the right is doing more interesting things in this space.

Thoughts from others? From TweetLeft?

Meta mention averted
I was going to Twitter how we've just put up a story about how Twitter can aid relief organizations ...
Yahoo joined the Twitter conversation this week. Its first Tweet, posted February 9, admits joining ...
Someone yesterday asked me: Do you know anyone who actually uses Twitter? The question was rhetorica...

Filed under: 2008 Campaign, Blogs, New Media, Politics, Public Affairs, Social Media, Technology

Tags:Obama,

Phoenix Suns get Twackled

Posted April 7, 2009

The Phoenix Suns, which has been a leader in social media in the NBA, launched its own Twitter-based platform, which will collect Tweets from fans and Suns players and staff and display them on its Web site.

The new platform, Suns Twackle, was developed in partnership with Octagon Digital and, in addition to fans, will pull in Tweets from Shaquille O’Neal (@The_Real_Shaq), Steve Nash (@The_Real_Nash), the Suns Dancers (@SunsDancers), various staffers, and Alvin Gentry (@AlvinGentry), the NBA’s first head coach to join Twitter.

Department of confusion
First banks, then beers, now colleges? News comes in from Arizona, where the NFL's Cardinals have s...
In terms of stereotypes, the worlds of professional athletes and the tech-savvy users of Twitter don...
Arizona PR pro launches sports video Web site
Curt Blakeney, the president of Edge PR in Phoenix, AZ, launched MadGame.com, a sports video-sharing...
Everything is getting pinched
Toyota gives Phoenix teens lessons in defensive driving

Filed under: Arts & Entertainment, Social Media, Sports, Technology, Web sites

Tags:NBA, Phoenix Suns,

Marketing your book on the Web

Posted March 19, 2009

On Wednesday evening, I attended a panel on online marketing for books. The NYC Chapter of the Women’s National Book Association hosted Getting the Word Out: Marketing Your Book on the Web, held at the Jefferson Market Library in New York. The well attended event focused on topics including being authentic when using social media, how blogging and social media translates to book sales, and ().

Susannah Greenberg, principal of Susannah Greenberg PR, moderated the panel, which included several authors and book publishing insiders: Fauzia Burke, founder and president of Internet marketing firm FSB Associates; Peter Costanzo, director of online marketing for Perseus Books Group; Ron Hogan, founder of Beatrice.com and senior editor at MediaBistro’s Galleycat; Kelly Leonard, executive director of online marketing at Hachette Book Group USA; and Abby Stokes, author of Is This Thing On?: A Computer Handbook for Late Bloomers, Technophobes, and the Kicking and Screaming. Read more after the jump.
Read more »

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‘Washington Post’ closes stand-alone book section
The Washington Post is the latest major news outlet to change its stand-alone book section. Book Wor...
PRWeek’s List, Book (of)
In case you missed it elsewhere on the Inter-blog-o-Web, here is a free link to our 2006 Book of Li...
Manhattan Madam Tell-All TK
Oh, the holiday joy

Filed under: Arts & Entertainment, Blogs, Branding, Events, Media, Social Media, Web sites

Tags:Abby Stokes, Beatrice.com, Book Publishing, FSB Associates, Hachette Book Group USA, online marketing, Perseus Books Group, Susannah Greenberg PR,

Posted March 18, 2009

Clinical trial recruitment firms and the PR firms that offer this service are starting to look at social media as a means to better reach potential patients that may not be aware of certain trials, or that they could qualify for them.

Last week, the Los Angeles Times on the number of clinical trials that are postponed because enrollment numbers have not been met. And a March 10 Newsweek story at the types of social media networks that pharmaceutical companies are tapping into to recruit patients.

While Facebook and Web sites have been two major for pharmaceutical or biotechnology companies to recruit patients, one firm is eying Twitter - specifically because it is already a public forum, unlike a private Facebook page, says Carmen Gonzalez, manager of strategy and communications for Healthcare Communications Group.

“It’s a way to cut through the noise,” she notes.

The clinical trial recruitment firm recently drafted a set of guidelines to provide to clients who are considering Twitter as a part of their strategy.

Cedra prepares for official launch of viral drug site
Cedra Clinical Research, an overnight clinical research company based in Austin, TX, launched getyou...
The fight over experimental drugs
Some thoughts on an interesting piece in today's USA Today. Buried way down in the middle of the pie...
Executive search firms change tactics during downturn
This week, I wrote a news article about executive search firms and how the economic downturn has aff...
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Filed under: Agency-client relationship, Healthcare, Marketing, Public Relations, Social Media, Web sites

Tags:, Healthcare Communications Group,

eBay sets live-blogging standards

Posted March 10, 2009

Two things that many in the financial communications probably didn’t expect to see together in the same sentence anytime soon: IR and Twitter.

On Friday, eBay announced on its blog, eBay Ink, that after three quarters of reporting its quarterly earnings via blog and covering the earnings calls on Twitter, the company has created some best practices for the earnings blogging going forward.

Those practices include a separate legal page to the Ink blog, rotating financial info every 90 days on the blog and Twitter, and special language that will designate some Tweets as a live-blogging session for the earnings announcement.

Ebay blogger Richard Brewer-Hay wrote that he was worried when he had to approach his legal team for the first time to talk about best practices and couldn’t find other companies who were using these social media tactics for their earnings announcements. But his fears were unfounded.

“I was worried I would be forced to cease this innovative way of reporting company information to our constituents,” Brewer-Hay wrote. “Thankfully that was not the case. Rather, it was mutually agreed that we could take this opportunity to set up a best practices approach to live-blogging and reporting company information via the Web - beyond traditional conference call and press release.”

US-bred eBay no match for Asian markets
EBay has three strikes in Asian markets with this week's announcement that it will close its Chinese...
Party wars
The New York Times had a hilarious blow-by-blow of the eBay-Google party wars. Here’s what happene...
Taking the anarchy out of campaign blogging
The first rule of blogging, at least on many political blogs, is that there is no such thing as a ru...
Save SaveBudweiser.com
The Internet: The new destination for all your favorite (and new) shows

Filed under: Announcements, Blogs, Corporate Communications, Financial/IR, New Media, Technology, Web sites

Tags:blog, earnings announcements, Ebay, IR, Social Media,

Posted March 6, 2009

After a night at the PRWeek Awards (my second), I’m going to need some new business cards. Not so much because I passed so many of them out to industry contacts who were tolerant of my glad-handing, but because mine don’t have my Twitter handle – - on them.

As evidenced by the of #prweekawards messages, tweeting throughout the awards and other events is a big hit with PR folks. And no less than three industry contacts asked me if my card had my Twitter information on it.

Who knows? Maybe by the time the 2010 PRWeek Awards rolls around, Twitter handles will be so commonplace, attendees won’t have to ask.

Meta mention averted
I was going to Twitter how we've just put up a story about how Twitter can aid relief organizations ...
Yahoo joined the Twitter conversation this week. Its first Tweet, posted February 9, admits joining ...
Someone yesterday asked me: Do you know anyone who actually uses Twitter? The question was rhetorica...

Filed under: PRWeek Awards, Social Media, Technology

Tags:PRWeek Awards,

Skittles’ new Web site showcases social media

Posted March 2, 2009

Skittles recently unveiled a new Web site, putting its social media efforts into hyperdrive. The brand candy, positively remembered for its digital Bebo effort, now provides direct links to various branded social media programs, including a Twitter results page, Flickr, YouTube videos, and a Facebook page. This initiative is being considered a “brave” shift for the candy as these brand communications are ceded to consumers, sans filter.

We all know how important social networks are becoming for both social activities and in business. W...
Dell launches social media solutions site for healthcare IT
With technology changes on the horizon for the healthcare industry, Dell launched a social media sit...
Targeting social networks, down to a hair
One good thing about being an online social-network butterfly: You don't have to think too much abou...
LinkedIn adds faces
Want to mash up later?

Filed under: Branding, Consumer, Corporate Reputation, Food and Beverage, New Media, Social Media, Web sites

Tags:Bebo, Skittles, , Web site

Posted February 11, 2009

Yahoo the Twitter conversation this week. Its first Tweet, posted February 9, admits joining the Twitter conversation now is “better late than never.”

Meta mention averted
I was going to Twitter how we've just put up a story about how Twitter can aid relief organizations ...
Someone yesterday asked me: Do you know anyone who actually uses Twitter? The question was rhetorica...
We have a PRWeek Twitter feed these days.

Filed under: Corporate Communications, Social Media

Tags:, Yahoo

Tough day for Frank @comcastcares

Posted February 2, 2009

It seems the Super Bowl can’t go five years without some nudity.This time, it seems (at least in some way) Comcast, not Janet Jackson, is to blame.

About 10 seconds of pornographic material interrupted the Arizona Cardinals’ loss to the Pittsburgh Steelers for some Comcast cable customers watching Tucson’s KVOA-TV telecast of the game, Via Chicago Tribune

Frank has been making the rounds in comment sections and, of course, on .

Former drug king gives back
Frank Lucas, the basis for Denzel Washington's drug king character in American Gangster, is changing...
Scoble on Vista/Edelman
I'm working on finalizing the edits on our Microsoft-Edelman story, which got picked up elsewhere. A...
Charter Communications to file for Chapter 11 by April 1
Charter Communications announced February 12 that it plans to file for Chapter 11 bankruptcy protect...
Publicis-WPP spar, via FT
Channelling Ze Frank

Filed under: Crisis Communications, Web sites

Tags:Comcast,

Phoenix Suns get Twackled

Marketing your book on the Web

eBay sets live-blogging standards

Skittles’ new Web site showcases social media

Tough day for Frank @comcastcares

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