The Cycle

Sponsors, civil rights group join LPGA fray

The story of the LPGA’s decision to require its athletes to speak English continues. Yesterday, the league posted a statement - its first major move to clarify perceived misconceptions and counteract negative news coverage.

Sponsors, like State Farm, have forward to tell Ad Age it will reassess its sponsorship if the policy remains in place. Choice Hotels International, another sponsor, also told the magazine it would also closely monitor the policy over the next few months.

Last week, we mentioned a number of Asian-American community groups that had issued statements about the policy. Now, several civil rights organizations have spoken out again the policy, including the California National Organization for Women, Equality California, American Civil Liberties Union, National Center for Lesbian Rights, and Legal Aid Society – Employment Law Center.

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