The Guardian is reporting that Manchester United (the New York Yankees of English football, that is, until Chelsea began spending money at a New York Yankees-type pace) is looking to hire a marketing holding company - WPP, Publicis, and Omnicom are mentioned - for an “ambitious global strategic partnership to drive the club’s digital fan base to 50 million users.”
Winning isn’t everything
When it comes to sports and PR, it’s very easy to assume that no team or player can do much wrong ...
PR and campaigning for bowl games
I am a bit biased, because it is about my alma mater, but this Chicago Tribune article about Northwe...
Everyone loses in this game
The October 14 Miami-Florida International college football game, predicted to be a blowout, turned ...
- New Orleans Saints
- Brady’s rough Saturday