The Guardian is reporting that Manchester United (the New York Yankees of English football, that is, until Chelsea began spending money at a New York Yankees-type pace) is looking to hire a marketing holding company - WPP, Publicis, and Omnicom are mentioned - for an “ambitious global strategic partnership to drive the club’s digital fan base to 50 million users.”
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Winning isn’t everything
When it comes to sports and PR, it’s very easy to assume that no team or player can do much wrong ...
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PR and campaigning for bowl games
I am a bit biased, because it is about my alma mater, but this Chicago Tribune article about Northwe...
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Everyone loses in this game
The October 14 Miami-Florida International college football game, predicted to be a blowout, turned ...
- New Orleans Saints
- Brady’s rough Saturday