The Cycle

BurrellesLuce ranks top media outlets

USA Today, AARP The Magazine, and Huffington Post are the top newspaper, magazine, and blog according to the annual ranking conducted by BurrellesLuce, now in its fifth year. The ranking is based on the Audit Bureau of Circulations’ (ABC) circulation figures and the Technorati Authority, which measures the influence of a blog based on links to it.

“The top five blogs didn’t have as much movement as in previous years,” said Gail Nelson, SVP of marketing for BurrellesLuce. “At the top of the blogosphere, there are these franchises that are being developed that stick.”

Also in the top five, in descending order, are TechCrunch, Engadget, Gizmodo, and Boing Boing.

Nelson also notes that, among the top 25 magazines, many women’s magazines appear. Among the top ten magazines are Women’s Day (#8), Ladies’ Home Journal (#9), and Better Homes and Gardens (#4). Magazine rankings cover the six months ending December 31, 2007.

Rounding out the top five daily newspapers are The Wall Street Journal, The New York Times, The Los Angeles Times, and The Daily News (New York). Newspaper rankings cover the six months ending March 31, 2008.

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