The Cycle

Consumers: toy recalls will effect holiday purchases

Despite the fact that a recent Maritz Poll shows that 53% of US consumers said they will purchase toys this holiday season, more than three quarters (77%) said the recalls will affect their holiday shopping. The poll shows that among this 77%, “nearly four in 10 (38%) said they will check the label and country of origin of the toy; 22% said they will not buy toys from China; 9% stated they will only buy American-made toys; however only 8 percent said they will check the recall list.

“Retailers should be very concerned about 60 percent of shoppers saying they will check the label or avoid toys from China, since most toys – especially at big box retailers – are made in China,” said Gloria Park Bartolone, vice president of Maritz Research’s retail group. “It’s possible for shoppers to change their minds and simply buy a toy from China, but many could become frustrated and look to alternative gifts or retailers.”

Maritz is a sales and marketing services company.

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