The Cycle

Media cutbacks affecting green PR?

Joel Makower is reporting on a slew of layoffs in green journalism: “For all the media reports about a surge in ‘green jobs,’ one place we won’t likely be seeing them is in the media itself. The past few weeks and months have been devastating for environmental journalism.” Among the cutbacks: Fortune, CNN, the New York Times, the Los Angeles Times, and the San Francisco Chronicle.

Readers, has it been harder to get media attention for your green clients, amid these cutbacks?

Also, stay tuned for PRWeek’s January 5 market focus that looks at how green companies are getting their message across in this changed news climate.

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