Unlikely allies: video games and books
Publishers are always on the lookout for ways to make reading more attractive to kids and teens. Lately, several publishers have introduced online games to promote their books, including Scholastic for The 39 Clues series and Random House for Christopher Paolini’s Inheritance series.
To be sure, some of the experiments pairing electronic games with books will be little more than marketing gimmicks. But publishers and authors suggest that some projects may push creative boundaries, helping to extend storytelling beyond the traditional covers of a book.”