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Anyone who believes in the adage that all publicity is good publicity would award Brett Favre and the Green Bay Packers high marks for their combined drama. As long as the gunslinger continues to shine a light on the Packers camp, people will care during a time where no one, but the most ardent football fans would be paying attention.
The preseason is a long season. The Packers will be able to regain its pysche eventually. For now, enjoy the buzz.
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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