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Internet users are now spending more time online visiting news and entertainment sites, and less checking e-mail, according to an analysis released by the Online Publishers Association. People spend about half their time visiting content sites — a 37 % increase from 2003. But activities like e-mail and online shopping have declined since 2003.
A release accompanying the analysis notes some of the main factors - like better Web content and social networks - behind this shift.
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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