The Cycle

New Yorkers like being fat

New Yorkers apparently do not like to be told what to do. . . even if it is good for them.

Case in point: The New York City Board of Health has proposed that the 20,000 restaurants in NYC get rid of all but trace amounts of trans fats in the food they serve in an effort to make New Yorkers healthier.

But New Yorkers are mad! Since the announcement earlier this week, New Yorkers have done nothing but speak out against the city for trying to keep them from being fat.

NYC should start a campaign to show its citizens that being morbidly obese is bad and anything that might contribute to that would be bad too.

Fortunately for New Yorkers the city may not need to educate people about being healthy because the media has stood behind this one . . . there have been countless and TV news spots this week explaining that the food tastes the same, even without those pesky flavor-filled, artery-clogging trans fats. Sounds like the PR machine is running at full speed; pitching this story to the media with a consumer health angle. Great sell!

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