The Cycle

Anheuser-Busch agrees to InBev offer

Filed under: Branding, Consumer, Corporate Communications, Corporate Reputation, Food and Beverage

Author: Nicole Zerillo

Anheuser-Busch, America’s largest brewer, has to InBev’s sale bid for $52 billion. The dateline in Anheuser’s press release for the first time read Leuven, Belgium, InBev’s headquarters, above the announcement of Anheuser-Busch InBev’s merger into one of the world’s largest consumer products company. Questions still linger over what the backlash will be from politicians and consumers unwilling to support the transition.

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Tags:, , merger

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