The Cycle

Big Brown gets another big sponsorship

Forget UPS. Hooters jumped in as a sponsor for horse Big Brown, as the Belmont Stakes take place this weekend. The Hooters logo will be emblazoned on the leg of jockey on Kent Desormeaux. If the horse wins this Saturday—and therefore wins the Triple Crown—Hooters girls will be there to congratulate him.

“UPS wanted to be the exclusive sponsor and we offered them every possible way to do [that], and they basically turned it down,” said Kelly Wietsma, spokeswoman for Big Brown’s owner, IEAH Stables, according to the New York Daily News. “We have a great relationship with UPS, but Hooters has a great plan to have 450 of their restaurants doing a Big Brown day.”

But what does UPS think about this additional sponsorship, for a horse named specifically after the company? “Nothing is changing our position or our excitement about this brand,” said Norman Black, UPS director of global media services, according to the Daily News. “Everybody around the world knows now that this horse was named for UPS, and it is a tremendous and exciting opportunity that we have here to see if Big Brown can make history.”

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