Many commuters, mostly in urban areas, enjoy free daily newspapers during the morning commute thanks to a proliferation of publications. News consumers elsewhere might soon benefit from this as well, according to a recent poll.
More than half (56%) of 704 senior news executives from around the world said they believe news will be free of charge in the future, according to a Zogby International Survey.
The caveat is that in “emerging newspaper markets,” such as South America, Eastern Europe, Russia, the Middle East, and Asia, 61% of news decision-makers thought news should be free, compared to 48% in Western Europe and about half in North America.
It’s also worth pointing out that only 45% of those surveyed thought the quality of journalism will improve during the next decade.