The Cycle

The place for shoes

As if more needs to be said of the largest shoe department in all of Manhattan (aka Paradise), Saks Fifth Avenue, the New York department store, gets a write-up in WWD about their branding strategy - they got their eighth floor its own zip code. Yes, the folks at Saks went to the US government and now their shoe department is in the zip code 10022-SHOE, complete with stamps, a mailbox, and free postcards. Saks also has dibs on the 10022-SAKS zip code, which they’ll be using in upcoming branding efforts.

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