The Cycle

Remember Billy Beer?

When the somewhat famous attach their names to a consumer brand products, it isn’t necessarily easy money. Former Playmate Jenny McCarthy may be serious about marketing her new non-toxic Too Good children’s line, after the success of several mommy memoirs and dedication to children’s health organizations. However, success might still be a long shot, no matter how noble or legitimate the product tie-in. Sure, the likes of George Foreman and Paul Newman built product empires on their eponymous consumer lines. But, what about Billy Beer, (promoted by the Billy, brother of then-president Jimmy Carter) Hulkaroos, Michael Jackson brand chocolate, or even Old Dirty Bastard’s potato chips, aka Dirt McGirt’s Rap Snacks? All, if I remember correctly, were once-upon-a-time tasty products, that have become ironic memorabilia.

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