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Home > Blogs > The Cycle
The Cycle

For your consideration

Posted December 17, 2008

Warner Bros. is one of many studios in the midst of Oscar campaigns right now, promoting The Dark Knight and its , hoping for an Academy Award nod. But Warner Bros. is also getting the added bonus of a grassroots campaign started by a fan, Blair Erickson. His Web site, DarkCampaign.com, has been catching the attention not only of fans who have joined the cause on and , but also the media.

“I started it because I was a passionate fan of The Dark Knight and I thought it was a pretty groundbreaking film,” Erickson told PRWeek. “I saw it as a really good example of when Hollywood studios got it right.” Erickson, who works as creative director for interactive agency Millions of Us, previously launched a similar campaign for 2006’s Children of Men. Read more »

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Filed under: Arts & Entertainment, Blogs, Media, Social Media, Technology, Web sites

Tags:Blair Erickson, The Dark Campaign, The Dark Knight, Warner Bros.

The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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