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    Home > Blogs > The Cycle
    The Cycle

    Hallmark enters same-sex marriage market

    Posted August 22, 2008

    In the wake of California allowing same-sex marriage, Hallmark created a line of wedding cards for same-sex couples, the reported. Four designs were gradually released this summer, with plans for a larger roll-out next year. The company previously offered coming out cards.

    The cards have neutral language, so they can be used for both commitment ceremonies and weddings. American Greetings Corp., a competitor for Hallmark, has no plans for such products, “saying its current offerings are general enough to speak to a lot of different relationships,” the Times reported.

    “It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell told the Times.

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    Filed under: Arts & Entertainment, Consumer, Diversity, Multicultural, Product Launch

    Tags:California, Hallmark, same-sex marriage

    The Cycle

    For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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