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Home > Blogs > The Cycle
The Cycle

Coke employees blog from Beijing Games

Posted August 8, 2008

It’s no surprise that Coca-Cola, as a long-time sponsor of the Olympics, created a massive PR, advertising, and marketing campaign when the Games made a much-watched journey to China this summer.

However, Petro Kacur, senior manager of marketing communications for Coke, noted that this is the first year the soft drink company sent a group of employees there to blog. Speaking to PRWeek, Kacur said 30 Coke employees, nominated by their peers, were sent to Beijing to enjoy the Games, and to relate their experiences back to co-workers via an internal blog.

“They’re blogging about their experiences internally to share with other employees,” Kacur said.

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Filed under: Blogs, Food and Beverage, Internal Communications

Tags:Beijing Games, China, Coca-Cola, Olympics

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For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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