PepsiCo and Porter Novelli joined forces earlier this month to host a Twitter party discussing the latest trends. The April 1 event brought together 100 of Pepsi’s top communicators, as well as social media experts Peter Shankman, Stephanie Agresta, and Maury Postal. It was run by PN’s Marian Salzman.
The discussion reportedly generated over 1,400 tweets with topics including the use of social media in marketing.
“The goal of the event [was] twofold,” writes Bonin Bough, global director of social media at PepsiCo. “First is to send the message that PepsiCo is here to support, enable and participate within the social media space, and the second goal was to hear what the world had to say about global trends.”
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