1-800-FLOWERS.com and CBS have joined forces to create yet another holiday: Ex Day on October 16. The campaign is promoting CBS’s new comedy series, The Ex List, and a specialty Ex Bouquet from 1-800-FLOWERS.com. On The Ex List, the character Bella Bloom, played by Elizabeth Reaser, is a flower shop owner who, according to a psychic, must go back through all her exes, as she has already dated “The One.”
According to a study from Wakefield Research and quoted by CBS and 1-800-FLOWERS.com, 39% of people feel they let “The One” get away and more than 40% say they still have romantic feelings for an ex. Now, only two days before “Sweetest Day,” people can re-connect with an old flame via flowers on Ex Day.