The Cycle

Both Yahoo and Google have felt the need to clear up public misinformation about their non-exclusive search and search advertising , announced in June.

Yahoo launched to explain the fine print of the deal to consumers, while Google added a slideshow and fact page .

Yahoo corporate communications spokesman Adam  Grossman Grossberg told PRWeek that the company has received positive feedback, but launched the site to correct misconceptions.

“One of the reasons the site was created was to give Yahoo a public forum to clarify what the agreement is, and just as importantly – what it is not,” he said via e-mail. “While we have not received any negative consumer feedback, there has been confusion in the marketplace about our services agreement with Google, which we believe is largely based on misinformation.”

Dan Martin, Google global communications and public affairs spokesman, said that his company would not comment on the effort.

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