Circuit City shows it ‘gets’ MAD
Circuit City Stores, Inc. tried to put a good face on a bad situation after the electronic retailer hastily ordered all of MAD Magazine’s August issue be pulled and destroyed, due to a four-page “Sucker City” satire. Circuit City has since to the magazine, and in turn tried to highlight the company’s own “rich sense of humor and irony,” a top line concern for most electronic retailers.