NEW YORK: Publicis Groupe has acquired corporate and financial PR firm Kekst and Company. Kekst will continue to operate under its own name and will be led by founder CEO Gershon Kekst. Comments made by Maurice Lévy, chairman and CEO of Publicis Groupe, after the jump.
Maurice Lévy, chairman and CEO of Publicis Groupe tells PRWeek: “We are used to protecting, nourishing, and cherishing the autonomy and culture of each of [our] operations. We believe, in protecting that autonomy, we gain a lot. People have the feeling that they remain in their own culture and way of operating while at the same time [reap] the benefits of the links of the Publicis Groupe.”