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This month’s issue of Fast Company takes a look at Publicis Group and their January ‘07 interactive acquisition, Digitas. In addition, it takes a close look at Honeyshed, a new social networking/shopping site aimed at the 18-35 year old that’s currently in beta. Here’s a press release about that endeavor. While the story is about Publicis, the advertising agency, it also makes it clear where the advertising/PR overlap continues to happen.
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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