The Cycle

The rivalry between Facebook and MySpace has intensified, as MySpace is treading on what was once safely Facebook territory. The News Corp-owned social network is considered the less savory of the two, but that reputation may soon change. According to a Wired , MySpace has already introduced Facebook-like news feeds, but also plans to launch family and work-friendly versions of its profiles. The PR industry has been quick to embrace Facebook for networking and media pitches, but it looks like MySpace might be the industry’s next big thing. Again.

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