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There has been a long-running debate about how to best distribute malaria nets in Africa. , the New York Times takes a fresh look at the debate and declares a winner:
“The time for social marketing of bed nets in a big way is over,” Dr. Kochi said in an interview. “It can become a supplemental strategy for urban areas and middle-income countries.”
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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