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TMNT25, the campaign celebrating 25 years of Teenage Mutant Ninja Turtles, launched its interactive Web site on January 1. Mirage Studios, 4Kids Entertainment, and PR agency Peppercom are using the launch of the Web site to kick off a whole year of “Shell-ebration” programming, including visits to Comic-Con, a mobile tour with a party bus, and an online sweepstakes.
The Cycle
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
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