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The Cycle

Dr Pepper gets ready for ‘Chinese Democracy’

Now that Guns N’ Roses has announced November 23 as the release date for its much-anticipated album, Chinese Democracy, Dr Pepper is getting ready to deliver on its promise of a free Dr Pepper for every American upon the release.

For 24 hours starting at 12:01am ET on November 23, 2008, fans can register online at drpepper.com to receive their free coupon for a 20-ounce Dr Pepper. Ketchum, AOR for Dr Pepper’s parent company Dr Pepper Snapple, has been working with the soft drink company on this unique campaign.

“We never thought this day would come,” said Tony Jacobs, VP of marketing for Dr Pepper, in a statement. “But now that it’s here, all we can say is, ‘The Dr Pepper’s on us.’”

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1 Comment so far

  1. [...] the Web site crashed, preventing some visitors from obtaining the redeemable coupon in the allotted 24-hour period. Though the company extended the offer to 42 hours, consumers still [...]

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