HR staff always busy at PR firms
A study by StevensGouldPincus of 150 PR firms found that turnover averages 20% per year, with larger firms, billing $25 million or more, seeing rates of 24% per year. Agencies billing $3 million or less are seeing 19.2% turnover. Highest turnover by specialty is real estate PR (27.2%) and lowest is among the healthcare (18.6%), consumer (18.5%), and food and beverage industries (18.7%). StevensGouldPincus gives a list of proposed best practices to lower turnover rates from Fred Bateman, CEO of San Francisco’s The Bateman Group, which reported no turnover in the 12 months prior to the study. Among his suggestions: give employees the option to telecommute or work flexible schedules, give staff the technology to take advantage of those flexible options, and never take on a boring client simply for the sake of revenue.
What are your suggestions for staff retention?
[...] PRWeek reports on a new survey by the PR agency consulting firm StevensGouldPincus of 150 PR firms, which found that turnover averages 20% per year, with larger firms (billing $25 million or more) seeing turnover rates of 24% per year. In other words, the entire agency, other than the founders or top executives, turns over every four to five years. Sounds about right based on my experience in agencyland. [...]