‘Really want this to go away quickly!’
Recently (four hours ago), I solicited comments from some of the 300+* PR people (and assorted curios) “outed” by Chris Anderson, for having sent him an unsolicited, unfocused pitch. I’ve received my first response. Names protected to ensure they can still work in PR tomorrow. If you wish to provide answers, e-mail me at keith . obrien @ prweek.com
Comment #2
Really want this to go away quickly! I would just like to state though for the record - I do not blast! Never blast, always make concentrated lists and do my research. [My agency] stresses that we build relationships, and I pride myself of my carefully crafted contact database and concise lists. (Cision)
I also don’t like to reach out to editor in chiefs of any publication due to this very fact. I’m not sure how he got my e-mail address - this feels completely unwarranted. If he did end up on my list (very slim chance) all my clients are technology, so it couldn’t have been too far away for the mark.
I haven’t received many e-mails due to this, but did receive one from an outlet to tell us what the appropriate e-mail is for press releases on tech stories (But it seemed more of an FYI, please pitch us).
CORRECTION: The post previously said 600+ PR people, when it was, in fact, 300+ PR people.
[...] PR Week [...]
“Does anyone enjoy being pitched?
Pitching is a result of a strange symbiosis that formed over the years between PR professionals and journalists; but it was never efficient, never satisfying for either side. As more journalists blog, and bloggers hold greater influence, the notion of pitching becomes more archaic. Simply, and it has always been this way really, success is increasingly predicated on sharing original content, as well as information, as authentically and transparently as possible from person-to-person.
Anderson is rightfully bringing some much need transparency and accountability to the pitch process as did BoingBoing founder Frauenfelder when he filters out “For Immediate Release” from his mailbox. We were not on the list because we believe that media is changing, and it is a good thing.”