PRWeek US
The Cycle

Brad Pitt just got hotter, if that’s possible

Brad Pitt combined his celebrity status and wealth to garner some serious attention and potential for philanthropic work. At the Clinton Global Initiative, he announced that he would match $5 million in contributions toward the rebuilding of the Katrina-devastated and neglected Lower Ninth Ward of New Orleans, and he urged attendees to join him. Film producer Steve Bing, his partner in the ‘Make It Right’ project, also pledged to match $5 million in contributions, according to the Huffington Post.

“We’re prepared to break ground by the end of the year, but we need your help,” the actor said of his commitment to helping rebuild the New Orleans area hardest hit by Hurricane Katrina. “We will match dollar for dollar any and every single contribution up to $10 million.”

Really, how do you resist that kind of face, I mean heart!

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