Mary Tyler Moore did it for Minneapolis. Drew Carey did it for Cleveland. There’s nothing like a TV show set in one’s hometown to muster up some community pride, and now it’s happening again — this time, in 16 cities across America.

Everyone knows that The Simpsons live in Springfield, a town populated with doughnut-eating, beer-guzzling power-plant employees boasting less-than-stellar test scores (but hearts of gold). To capitalize on that ambiguity — and promote The Simpsons Movie, due in theaters on July 26 — the Chicago Tribune reports that Twentieth Century Fox has challenged Springfields across the country to prove why they’re most fit to be the “official” home of Homer et al — that is, the most dysfunctional, polluted, and possibly stupidest of the lot. The winning city will get to host the film’s premiere.

To qualify, each Springfield must submit a short video (filmed on a Sony Handycam video camera, provided courtesy of Fox) proclaiming its Simpson-related credentials. In preparation Springfields from Oregon to Massachusetts have urged citizens to submit ideas to local governing authorities; they have held packed-to-the-rafters town brainstorming sessions, and prepared podcasts encouraging everyone to get involved. When all films are submitted, Simpsons viewers will get to vote online for the videos that the Springfields submit.