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RW Apple, the iconic New York Times journalist, has died at age 71. Apple is one of the cast of characters in the book The Boys on the Bus, in which author Timothy Crouse documented the efforts of the press pool following the 1972 presidential election.
Recommended reading for anyone who wants to understand the pressures of pack journalism, particularly without modern conveniences of cell phones and laptops. Apple is a particularly colorful player in the narrative.
The Cycle
For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek’s editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.
Kiehl’s taps Pitt for cause-marketing effort
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